Typical prices by metro
One row per Florida metro we price, for the four jobs owners quote most. Pick the one you work in and the link starts a calculator of your own with those numbers already in it — you change what is wrong before anything goes live. Every other size, story count and job is in the free price calculator.
| Metro | Price level | House wash, 1 story | House wash, 2 story | Roof soft wash | Driveway, 2 cars | Minimum job | |
|---|---|---|---|---|---|---|---|
| Tampa–St. Petersburg, FL | 100.9 | $300 – $370 | $385 – $475 | $450 – $610 | $150 – $205 | $205 | Use Tampa prices |
| Orlando, FL | 101.4 | $300 – $375 | $385 – $475 | $455 – $610 | $150 – $205 | $205 | Use Orlando prices |
| Jacksonville, FL | 99.5 | $295 – $365 | $380 – $465 | $445 – $600 | $145 – $200 | $200 | Use Jacksonville prices |
| Miami–Fort Lauderdale, FL | 114.2 | $330 – $405 | $420 – $515 | $495 – $660 | $165 – $225 | $220 | Use Miami prices |
| Cape Coral–Fort Myers, FL | 102.3 | $305 – $375 | $390 – $480 | $460 – $615 | $150 – $205 | $205 | Use Cape Coral prices |
| Sarasota–Bradenton, FL | 102.4 | $305 – $375 | $390 – $480 | $460 – $615 | $150 – $205 | $205 | Use Sarasota prices |
| Pensacola, FL | 97.7 | $290 – $360 | $375 – $460 | $435 – $590 | $145 – $200 | $195 | Use Pensacola prices |
Typical 2026 ranges for a 3-bedroom house, rounded to $5. Price level = the metro’s BEA regional price parity (all items, 2024), US average 100; we cap its effect on a price at ±10%.
What the local price level does
Florida is not one price level. The Bureau of Economic Analysis publishes a regional price parity for each metro — how far its overall prices sit above or below the US average of 100 — and inside this one state the spread is wide. Miami–Fort Lauderdale is the most expensive metro in the sunbelt at 114.2. Jacksonville sits just under the national average. Tampa–St. Petersburg, Orlando, Sarasota–Bradenton and Cape Coral–Fort Myers all cluster within a couple of points of 100.
We move the national template by that parity and cap the effect at ten percent either way, so Miami is treated as 110 rather than 114. That cap is deliberate: a price parity measures rent, food and services across a whole metro, not what a homeowner will pay to have a roof soft washed. It is a nudge in the right direction, not a formula, and the table below is the result.
What the weather does to prices here
Florida sells the same job more often than anywhere else. Heat and humidity mean roof algae — the black streaking on north-facing shingles — comes back within two or three years across most of the state, so a soft wash is repeat work rather than a one-off. Homeowners who have had it done once know what it costs, which puts a floor under prices but also makes them quick to compare.
The season barely closes. Summer afternoon storms cost you hours, not months, and January is a working month on most of the peninsula. That changes how you price: you are not recovering a dead quarter the way a northern company is, so the argument for a high price is the work itself — the ladder time, the chemical, the risk on a wet tile roof — and not the calendar.
Two local details show up in quotes all the time. On the coast, salt and constant damp mean screen enclosures, pool cages and pavers get asked for alongside the house, and they are worth a separate line rather than a freebie. Inland, lovebug season twice a year and heavy pollen give you a reason to call past customers in May and September.
HOA letters and repeat work
Florida has more homeowners’ associations than any other state in the sunbelt, and many of them write to owners about a stained roof, a green driveway or a dirty fence with a date attached. That letter is the single most reliable source of washing work here, and it changes the shape of a quote: the homeowner has a deadline, a specific complaint and often a neighbour who has already had it done.
Price for that. A homeowner holding a violation letter is not shopping for the cheapest hour of labour, they are buying the letter going away, and they will usually take the house, the roof and the driveway together if you put all three in front of them. That is also why a price range on your website earns its keep in Florida: the first thing they do with the letter is search, and a company that answers "what will this cost" in ten seconds gets the call.
What moves a price in Florida
- Tile and metal roofs. Barrel tile is common through central and south Florida and it is slow, slippery work. Price tile above shingle, and walk it before you commit.
- Two-story with a screen cage. A pool cage behind the house adds reach and setup time that a story count alone does not capture. Quote it as its own line.
- Pavers and travertine. Paver driveways and pool decks are everywhere here. They take longer than concrete and often want sand back afterwards; do not price them as flatwork.
- Water access and reclaim. Some HOAs and most commercial lots want reclaim on flatwork. If you carry it, it is a real cost and belongs in the price, not absorbed.
Minimums and the season
Set a minimum that survives a small job in traffic. Drive times across Tampa Bay, Orlando and South Florida are long enough that a lone $150 driveway on the wrong side of the metro loses money once you count the fuel, the setup and the hour you did not spend on a house wash. The typical minimum job below is what our template lands on for each metro; most owners here set theirs a little higher and bundle instead.
None of this is a rule. It is a starting point built from a national template and public price data, and the owner guide to what to charge explains how the template is put together and where your own costs should pull it apart.